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4 Reasons Why SEO Must Be a Long Term Strategy

Many business owners and digital marketers make the mistake of focusing on the short-term gains of SEO. They think they can use the technical side of SEO to boost website ranking quickly on the Search Engine Result Pages (SERP). Some people also end up using Black Hat SEO techniques to improve website ranking in the short-term. However, these Black Hat SEO tactics can get penalized by Google or...

How to Build a Technical SEO Strategy in 2021

If you’ve built a website to grow and promote your business, you likely already have an SEO strategy in place. Despite the evolving landscape of digital marketing, search engine optimization (SEO) continues to the Holy Grail for marketers and entrepreneurs alike. A well-defined and conversion-focused SEO strategy doesn’t just help amplify organic website traffic. It also goes a long way to...

3 Clever Ways to Boost Last-Minute E-Commerce Sales Using Search Marketing Strategies

E-commerce businesses often need to boost last-minute sales to move their stock or feature limited-time promotions. Search marketing approaches can be useful to generate leads and sales for a short time. Digital marketers and business owners often struggle with short-duration digital campaigns to boost online revenues.  They often get advice about building into their marketing efforts and...

Google's New Page Experience Update: What It Could Mean for Your Local Business

Google has announced that it is finalizing its search algorithm update that will come into effect in May 2021. People are calling it the Page Experience update because it focuses on the usability of a website instead of the usual things like keywords and search relevance. We have already received some information that the update will monitor and possibly rank a user experience on a web page. The...

6 Copywriting Tips on How to Write SEO Content in 2021

Everyone knows that people working at Google are always tweaking the search algorithms to make things better for users. However, this strategy of constant improvements is often the reason for anxiety and headaches for business owners and SEO experts. They are often left wondering how they can put together a winning strategy when Google keeps changing the rules of the game all the time....

Google My Business: Updates That Can Affect Your Local SEO

Google My Business is always the first consideration for businesses to attract local customers. It allows you to add their business name, address, phone number, and business hours so that people using Google search or Google Maps can find your business listing. For example, if your company is based in Liverpool, your Google My Business listing can make your business details visible to the local...

4 Benefits of Combining SEO and PPC for Your Business and Search Engine Marketing

Many business owners often wonder if they can make their website’s search engine optimization (SEO) efforts and pay-per-click (PPC) campaigns work together. Is there a way to link the two, or are they completely unrelated? And would they benefit from combining their purposes to attract more visitors and leads to boost revenue? We assume that you already knew about SEO and PPC, as well as their...

5 Tips on How to Use Quora as a Part of Your Digital Marketing Strategy

As a business owner, you may feel overwhelmed with the number of social platforms to market your business. However, no other platform comes even close to the question-and-answer-based interaction established on Quora. More than 300 million active users use Quora, and almost 35% of Americans use it regularly. It is a goldmine for digital marketing if you can draw up the right strategies. You may...

6 Tips to Optimize Your Local PPC Ad Campaigns

Business owners and digital marketers spend hours trying to come up with the perfect PPC ad campaigns. However, they often struggle to understand why their efforts did not deliver the ROI they had hoped to achieve. One of the biggest mistakes that companies often make is trying to go too big too soon. They all want to capture the national market thinking everyone in the country needs their...

6 Awesome Google Analytics Tips for Your E-Commerce Website for 2021

E-commerce has helped several industries and businesses survive during the COVID-19 pandemic. It opened many boundaries created for traditional trade by the lockdown and enabled business owners to continue selling their goods and services. However, many of these businesses do not know whether the website has the desired effect on their target audience. Therefore, they must use tools like Google...

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