When The Customer Is Wrong: How To Handle Unfair and Unreasonable Complaints on Social Media

When dealing with the general public, we are often taught one solid rule above all else: the customer is always right. It turns out, that may not be the best advice ever given. The idea that a person can do no wrong is dangerous when it comes to managing your business, especially as a small business owner. In fact, when you then take into consideration that we live in a hyper-social media world,...

Let’s Have a Glance at the Best Actionable SEO Tips

The increase in the number of mobile devices users have made it the new normal. Understanding that, Google rolled out its mobile-first index, providing mobile versions of sites an advantage when it comes to site ranking. So, marketers have to concentrate on the mobile more than ever. Keep on reading to know more about the Best Actionable SEO Tips to optimize the site for different search engines...

Going Beyond Content: How to Include SEO Throughout Your Website

SEO is about much more than just content — optimization needs to take place across your entire website. Furthermore, SEO is not just keywords. Although keywords in articles and content are a crucial part of any SEO strategy, there are many other ways to optimize your entire site for search engines. 1. Use Keywords in More PlacesThink about how you could include keywords in more areas of your site...

How You Know It’s Time for an SEO and PPC Strategy

Whether you started your digital marketing efforts with pay-per-click (PPC) advertising or search engine optimization (SEO), you’re probably wondering when — and if — you should develop an SEO and PPC strategy.The answer? You should. It’s only a matter of when.Find the best time to launch your PPC and SEO strategy by asking the three following questions: 1.  Do you want to increase your online...

How Artificial Intelligence Is Changing The Landscape For SEO

If you feel like marketing your small business is a whole new game these days, you aren’t alone. Advances in artificial intelligence (AI) are rapidly changing the world we live in -- which means that entrepreneurs and marketers must change with it. Understanding the way that AI is affecting searches and SEO -- both now and in the near future -- is going to be increasingly important to your...

'Tis The Season: How SEO Strategy Changes For The Holidays

If you’ve been in marketing for any length of time at all, you’re probably used to thinking of search engine optimization as a long-term game -- not something that shifts with the seasons. But seasonal SEO tactics can add depth and power to your overall SEO strategy.  If you’re not sure what seasonal SEO is or how to implement it, keep reading! We’re going to help you uncover the secrets you need...

5 Ways Your Small Business Can Prevent Bad SEO Practices

In today’s market, the Internet is everything. It connects your business with consumers, which provides your small business the means to grow and thrive in your community. The Internet’s critical role is why search engine optimization (SEO) is vital to small businesses.While many small businesses are open to adopting SEO, they often follow some bad SEO practices. These missteps, which range from...

How to Make a Website That Fits Your Needs and Goals

There’s no question that designing a website is a challenge. Just trying to learn about best practices is overwhelming — there are so many, and it’s difficult to know which apply to you. To overcome this challenge, some small businesses turn to other sites for inspiration, but this can have its own set of problems, as outlined below. So, how should you create a site that fits your needs?Seeking...

3 Reasons You Can't Rely on the Yoast Plugin Alone for SEO

What Is Yoast?Yoast is a popular WordPress plugin that optimizes your content for search engines.Many website owners rely on Yoast to help them attract organic traffic and retain visitors. There is a free version available, but many website owners shell out $89 for the premium version. Both versions check for relevant keywords and perform behind-the-scenes technical configurations, but Yoast SEO...

The Differences Between Omnichannel Marketing And Multichannel Marketing

Marketers often get confused between the terms “Omnichannel Marketing” and “Multichannel Marketing”. Let’s understand what how these two terms differ from each other along with proper examples.What is Omnichannel Marketing?“Omni” means “in all places” and “Omnichannel Marketing” refers to the practice where the brand creates a seamless experience to the consumer no matter on which channel he/she...

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