Cross-channel marketing can be an efficient way to formulate new approaches and build new strategies for your digital campaigns. It forces you to move beyond the usual processes and toolsets that you use and gives you a chance to learn more about your target audience and how to engage them.
Moreover, you also get a lot of first-hand data when you gather insights from one channel and use them in another one. If you wish to learn more about the benefits of cross-channel marketing, you can consult a professional company like Arcane Marketing.
They can help you dominate your industry using the right SEO, PPC, Social Media, and other marketing channels so your clients can see you above your competitors. They also specialize in guiding businesses to achieve sustainable growth using various digital marketing channels.
Here are some ways by which you can use insights from one marketing platform in another for the same audience.
Multichannel Email Follow-Up
You may feel that emails are a little low-tech in the world of chatbots, AI, and virtual reality. But email marketing can prove to be one of the most effective strategies if used correctly. You may have noticed that the response rates for follow-up emails are often better than the first ones you send.
That is why you always send a follow-up on unopened emails after a predefined time with improved subject line and content. It gives you a second chance to deliver a better user experience for your potential customers.
But you should understand that not every person likes to read emails. Some of your target audience might be more interested in your smartphone app or website. So instead of following up only through emails only, you can use the other channels to achieve better engagement with your customers.
The other messaging channels can also let you communicate with your target audience in different ways. You can use push notifications, in-app messages, web browser messages, and emails for these follow-ups. You can also use marketing automation that allows you to set up and automate these follow-up processes conveniently.
Hyper Personalization
Naturally, your regular consumers would look for a more personalized experience and expect to see relevant content online. Therefore, you have to prioritize personalization above everything else to exceed your customer’s expectations.
You may not know that high-performing companies always use segmentation and data targeting to achieve desired marketing results. You should also realize that your customers would be happy to promote your brand online as long as they are satisfied with your products, services, and online content.
Every online user leaves a trail of data while engaging with your brand on various channels. You can get valuable insights about your customers using this data, especially regarding their purchase preferences.
It will allow you to deliver a highly personalized customer experience by matching their preferences with the most relevant products or services. Your target audience may not even realize the difference while you benefit from increased engagement and revenue.
Push Notifications
Consumers always carry their smartphones along with them these days wherever they go. That means you have the opportunity to increase your brand engagement by giving them valuable notifications based on their actions or location. Triggered messaging can be a powerful tool to provide a more responsive and relevant user engagement to your target audience.
Triggered messages can be in the form of push notifications sent to a user right after they complete a predefined action, like opening the business website or application. Almost 75% of the American population between the age of 18 to 35 enable push notifications on their smartphones or other devices.
It offers a great opportunity for businesses to respond to their target audience in real-time, making their efforts more relevant and valuable. You can also use an automation tool to set up your objectives regarding triggers and user actions.
You can also choose your target audience based on factors like device types are location. These well-tailored and relevant messages can increase response and conversion rates significantly.
Retargeting With Ads
Businesses always retarget consumers who show interest in their brand but abandon the website or app before completing their action. Retargeting is one of the best ways to market to a potential consumer already interested in the products or services offered by the brand. You may be surprised to know that a majority of their target audience continues browsing for some time, waiting to be converted.
Ads can be an effective way of retargeting consumers who visited your website but did not convert. You can use Google ads or Facebook Pixel to achieve your objectives. Facebook Pixel installs a code on your website that enables you to retarget customers right after they leave your site.
But you have to be careful with your retargeting strategy so you do not creep out potential customers. Let’s say a group of users visited a page on your website that provides information for a particular product or service.
You can use Facebook ads to target those customers and offer them deals or discounts for those products or services. Similarly, you can use cookies to track your website visitors and use Google ads to retarget them if they exit your site without converting.
Cross-channel marketing can be a great way to improve user experience and engagement. It will also allow you to target them in a place of their preference, which increases the chances of conversions. These methods can help you use cross-channel marketing to achieve your business goals as well as offer better customer satisfaction.