How You Know It’s Time for an SEO and PPC Strategy

Whether you started your digital marketing efforts with pay-per-click (PPC) advertising or search engine optimization (SEO), you’re probably wondering when — and if — you should develop an SEO and PPC strategy.

The answer? You should. It’s only a matter of when.

Find the best time to launch your PPC and SEO strategy by asking the three following questions:

 

How Artificial Intelligence Is Changing The Landscape For SEO

If you feel like marketing your small business is a whole new game these days, you aren’t alone. Advances in artificial intelligence (AI) are rapidly changing the world we live in -- which means that entrepreneurs and marketers must change with it.

'Tis The Season: How SEO Strategy Changes For The Holidays

If you’ve been in marketing for any length of time at all, you’re probably used to thinking of search engine optimization as a long-term game -- not something that shifts with the seasons. But seasonal SEO tactics can add depth and power to your overall SEO strategy.

 

5 Ways Your Small Business Can Prevent Bad SEO Practices

In today’s market, the Internet is everything. It connects your business with consumers, which provides your small business the means to grow and thrive in your community. The Internet’s critical role is why search engine optimization (SEO) is vital to small businesses.

How to Make a Website That Fits Your Needs and Goals

There’s no question that designing a website is a challenge. Just trying to learn about best practices is overwhelming — there are so many, and it’s difficult to know which apply to you. To overcome this challenge, some small businesses turn to other sites for inspiration, but this can have its own set of problems, as outlined below. So, how should you create a site that fits your needs?

3 Reasons You Can't Rely on the Yoast Plugin Alone for SEO

What Is Yoast?

Yoast is a popular WordPress plugin that optimizes your content for search engines.

The Differences Between Omnichannel Marketing And Multichannel Marketing

Marketers often get confused between the terms “Omnichannel Marketing” and “Multichannel Marketing”. Let’s understand what how these two terms differ from each other along with proper examples.

What is Omnichannel Marketing?

SEO for Your YouTube Channel: How to Rank Videos and Gain Leads

With more than one billion users — that’s almost one-third of the Internet — YouTube is becoming a powerhouse for gaining valuable leads. Even better is that it converts more than any other social media outlet available, even Facebook.

Not Just Words: Where to Include SEO on Your Website for Ultimate UX

You can follow all the rules and still see poor traffic and engagement with your website. This is because SEO needs to focus on how users interact with your site, not just what will bring them to your site. You also need to take user experience (UX) into account.

What Is SEO Really?

How will voice search change online marketing for your business?

As the world of technology changes, the world of content marketing and search engine optimization (SEO) changes right along with it. A perfect example? Voice search, which, according to a recent study from analysts at Stone Temple, a cutting-edge data source for digital marketing research, will soon be just as common as people using standard touch inputs to conduct their searches.

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