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Common Myths about Marketing

There are many myths and legends surrounding marketing. Some say that it's a waste of time, others claim that it's the key to success. But which is true? And more importantly, how can you make sure you're making the most out of your marketing efforts? To answer these questions, we first need to dispel some common marketing myths. So without further ado, let's take a look at some of the most...

The Definitive Local SEO Guide for Phoenix Companies

A local SEO strategy has become integral to brick-and-mortar businesses across the globe. Modern consumers are increasingly turning to the internet to find local information. Whether they’re looking for options to dine out or want to find a locksmith in their area, they’ll turn to Google for answers. It isn’t surprising that nearly half of all Google searches seek local information. Whether you’...

Domain Rating - Can It Fix Your Blog’s Unsatisfactory Performance?

It often happens that even after creating a blog with great content and good web developers, you still can’t pull traffic. Your Google rank is not significant, and the traction for your page is also too low. What’s worse is amateur bloggers with inferior content are performing better than you. What are you not doing right? Your domain rating score might have an answer to your problem. Domain...

SEO Metrics That Matter: 3 Metrics You Should Be Tracking (If You Aren’t Already)

A search engine optimization (SEO) strategy is only as good as the metrics that are used to track it. The right metrics serve as key performance indicators (KPIs) that help you determine whether your SEO strategy is headed in the right direction. Also, analyzing these metrics gives you an idea of how well you’ve accomplished your SEO goals. But what metrics are you supposed to measure for your...

4 Useful Tips to Revamp Your Local SEO Strategy Before the Holiday Season

Are you looking for ways to maximize sales during the upcoming holiday season? Have you been brainstorming strategies to drive more traffic to your brick-and-mortar store? Wouldn’t it be great if you could also find other opportunities to drive sales and earn more revenue? If you own a local business in 2021, you’ve likely nodded your head in agreement with one or more of these questions. The...

SEO and PPC - What Can You Do to Maximize Impact and Avoid Common Risks?

We all strive to create strategies that help better match the user’s intent. But have you ever thought of using a complete intent-based digital marketing solution? These solutions can help drive the consumer’s needs by considering their motivational factors so you come out on top as the best answer to a particular query. One of the best channels for intent-based marketing is search. You can...

4 Evergreen Image SEO Tips to Boost Your Website's Search Engine Ranking

Images are an excellent tool for transforming web pages and making them visually appealing. They’re ideal for showcasing your products and grabbing the attention of website visitors. High-quality, relevant images are instrumental in boosting audience engagement on your website as well. It isn’t surprising that images make up nearly 20% of a web page’s total weight. But you can only reap the...

SEO for Business - Affordability, Short Term, and Long Term Impact on Your Brand

It often happens that the misconceptions surrounding SEO deter many of the businesses from pursuing it. Although it has been more than a decade that SEO is in existence, people still are doubtful and have queries about it. Search Engine Optimization or SEO can encompass a host of multiple strategies and industry best practices to achieve a particular business goal. The objective can be the...

YouTube Shorts - The Powerful New Gizmo on the Block That Is First Catching Pace and How Can It Help You!

The eleven-month-old tool, YouTube Shorts, is the last sensation creating waves in the digital space. The early adopters are benefitting from the latest monetization policies that YouTube has recently put out. But how does the tool work? How can you make better use of this latest format of short video clips? This article takes a deep dive into these and a lot more. What Are Shorts? YouTube Shorts...

Rekindle Vital Brand Website Architecture Parameters for Better SEO Results

Successful website management entails the upkeep of the website on time. Businesses are to add updates to their webpage now and then to be relevant among the target audience. Adding a few modifications to a crowd puller web page will not cause harm to the business but can aid in attracting new traffic to the pages. Regaining trust and loyalty is tough, so it is better to maintain high traffic...

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