Authority can be measured by several different and specific ways via both direct or indirect methods, such as "PageRank" is one of the well-known algorithms created by Google’s Larry Page, used to measure quality as well as the authority of a particular website in terms of number, quality, and relevance of the link attached to it.Domain authority DA and page authority PA are two significant terms...

Digital marketing has evolved tremendously in the past couple of years. Technology has also made incredible progress. Back in 2007, the first iPhone was released. That was the time when the smartphone era began. When Android OS entered the market, and the war between Apple and Android started, some significant events happened in the world of mobile app development. That was the time when...

COVID-19 (coronavirus) continues to spread around the world and impact every part of our lives. Moreover, there are a lot of unknowns right now: how far the coronavirus will spread, how the market will respond, and what the overall impact of the pandemic will be worldwide. Here are some statistics: According to eMarketer, the economic loss from canceled events will exceed $...

Google has revealed how the COVID-19 pandemic is changing search engine optimization in Australia and other countries. Five ways have been pointed out through which search behaviour is changing during the pandemic. A clear insight into these ways will help the marketers serve their customers efficiently in this time of uncertainty. No industry will get rid of this huge turmoil which has caused a...