What is an SEO agency?
Every SEO company is unique, but worthwhile companies have a similar goal: to help grow your business.
In short, the definition of an SEO company is a company that partners with businesses like yours to boost your visibility in search engines. Ranking higher on the search engine results page (ideally on the first page) means more organic traffic coming to your website and — ultimately more leads, purchases, phone calls, and sales.
SEO makes it easier for people to find your business as they search online. The leads you receive from organic search are self-qualified. This means people who are already interested in your product or service are looking for you.
What should SEO services include?
SEO is a complex process. It involves a lot of details and nuances. However, they all have the same goal: to make your website easier to understand by search engines, to increase online visibility, and to make your site friendlier for users.
Some SEO types are:
- Technical SEO
- On-Page SEO
- SEO-optimized content marketing
- Link building
- Local SEO
- Mobile SEO
- eCommerce SEO
Reasons why you should hire an SEO company
If done correctly, you can expect SEO to produce the following results for your business:
- Creates brand awareness and builds the credibility of your brand
- Rank your entire website or specific keywords higher
- Get more qualified traffic and leads
- Significantly improve user experience and website performance that will result in higher conversion rates and more sales
- Increase the chances of local users to visit a physical store after searching online
- Improves various aspects of your site such as mobile-friendliness and speed
- Get ahead of the competition
How much does SEO cost?
Before your business can consider hiring an SEO company, you need to look at your budget. While your funds may cover the price of low-cost SEO services, which often cost $100 or less per month, they rarely provide the results you want.
However, spending too heavily on SEO can harm young companies, especially if you spend so much that you don’t have time for the campaign to fully mature.
Your SEO campaign can’t break your company’s overall budget.
That’s why your business should only invest in affordable SEO services. You can always add more money to your budget as you grow, but you can’t take what you’ve spent back.
How to Choose the Right SEO Firm?
Today, there are hundreds, if not thousands, of SEO agencies out there. You need to do thorough research to find the best company for you need. The good part is that we’ve done it for you, and you can choose one of the best SEO companies we’ve listed above. You can be assured that they will provide you with a high-quality service.
Finding the right SEO company for your business can change the trajectory of your company.
Some other key tips as you decided which one of them to choose:
- Look for companies with a strong track record: Agencies with plentiful customer reviews, case studies, and verified reviews on third-party sites give you the confidence that they can offer a good service.
- Look for companies with experience in your industry: Do they speak knowledgeably about KPIs and industry-specific information? What results were they able to achieve?
- Look for companies that align with your campaign goals: Communicate your business goals clearly and what you want to achieve through your SEO campaign. A good SEO company can craft a strategy that will get you there.