How to Effectively Bring Up SEO with Clients

Sitting down to talk with a client or potential client about SEO can be a daunting task. There are so many obstacles to overcome. You’ll need to explain to clients what SEO is on simple terms, and why it is so important for their business. You’ll also need to show them that they will need to hire you to help them with their SEO. They may come with a whole list of reservations and concerns you’ll...

3 Ways to Be More Accessible for Your Customers Online

No matter how small your business, your customers expect you to have an online presence. When they search for your website or Google your business name, a wealth of information should appear. If you are inaccessible, however, your customers will likely seek products or services elsewhere.1. SEOSome of your target customers are yet to know that your business exists. To make them aware of your...

Your Startup and the SEO Audit

What makes SEO so hard?Google? The amount of time you have to spend learning how to do SEO? The time spent actually doing it? Staying on top of changes in algorithms, content, and keywords? The fact that you can’t tell immediately if what you’re doing is good or bad, right or wrong? Well, yes, actually. All of that. SEO is a long-term game where you can’t see the results of your efforts clearly...
Not Sure if Local Marketing is Worthwhile? Consider This

Not Sure if Local Marketing is Worthwhile? Consider This

If you are a small business, you probably have limited resources and trouble knowing which marketing strategy to focus on. You want to grow your business as much as you can, but might not know exactly where to start.Well, it’s nearly impossible to become a national brand without first focusing on the people you call your neighbors. This type of marketing (marketing to nearby communities, rather...

Small Business Economics: SEO on the Cheap

If you operate a small business, you know that you can’t outspend the big companies in your field when it comes to marketing -- so you have to find ways to get the most bang for your buck, including your online marketing budget.Don’t panic -- there are plenty of ways to stretch your marketing dollar online. Here are five to consider:1. Up Your Social Network Game. A strong online presence can be...
SEO for Small Business

SEO for Small Business: How to Know If You Can Go It Alone

Running a small business requires a great number of expenses; the last thing you want to do is add another. Business owners are always looking for ways to cut costs, and one possibility could be to handle SEO alone rather than hiring an agency. If you fulfill all the following criteria, this could be the right option for your business.1. You Have Content Creation ExperienceA major aspect of every...

Guide to Local SEO

By reading this guide, you will understand the basics of local SEO, one of the hottest SEO trends, and will be well on the road to promoting your local business on the web. Sound what you have been looking for? Start reading!Sometimes Local SEO is seen as being not as valuable and beneficial as an international SEO campaign. I can assure you it is far from truth and I can prove it. Local SEO is a...

Pages