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Is Your Current SEO Strategy Helping Drive Success?

So, you have gone ahead and launched your SEO campaign. Weeks go by, then months. How do you know that it’s actually working? Read on to find out how you can tell if your current SEO strategy is helping you drive success.The Goal of SEOUnlike PPC ads, which focus on generating quick results, the goal of SEO is to generate sustainable leads over a longer period of time. As such, patience is a...

5 Factors Affecting Web Designing Trends in 2021

We have already reached the end of the first quarter of 2021, and yet we are still unboxing the mystery box full of trends. Some of these trends are new, but a lot of them are also coming back. The COVID-19 pandemic has put us into fresh perspectives, provoking us to explore new avenues and thought processes in almost every aspect of our lives. The world of web page fashion is no exception. With...

3 Ways to Optimize Mobile Marketing Through Local SEO?

We thought that the COVID-19 lockdown would change the amount of time spent on their mobile phones. But surprisingly, mobile phone usage increased drastically during the pandemic. Since most of the businesses shifted online, people started searching for products and services on their mobile phones more than ever. But one thing that did not change was that people still look for companies located...

The Importance of Google Local 3-Pack for Your Local Business

Every business needs to appear on Google’s local search, irrespective of whether it is a brick-and-mortar shop or online retailer. It helps in driving customers from the nearby areas to the store or the website. Google aims to provide the most relevant search results for users, which is why they keep tweaking their algorithms and display methods. While it is great for users, local business owners...

A Quick Guide on How to Build Local Citations for SEO

Experienced business owners know that citation building is one of the fundamental aspects of optimizing local SEO. They always make an effort to build references from various sources to improve their search engine ranking. However, instead of rushing into getting citations, you should get a clear knowledge of the subject to make it a part of your local optimization strategy.What Are Citations?So...

4 Reasons Why SEO Must Be a Long Term Strategy

Many business owners and digital marketers make the mistake of focusing on the short-term gains of SEO. They think they can use the technical side of SEO to boost website ranking quickly on the Search Engine Result Pages (SERP). Some people also end up using Black Hat SEO techniques to improve website ranking in the short-term. However, these Black Hat SEO tactics can get penalized by Google or...

How to Build a Technical SEO Strategy in 2021

If you’ve built a website to grow and promote your business, you likely already have an SEO strategy in place. Despite the evolving landscape of digital marketing, search engine optimization (SEO) continues to the Holy Grail for marketers and entrepreneurs alike. A well-defined and conversion-focused SEO strategy doesn’t just help amplify organic website traffic. It also goes a long way to...

3 Clever Ways to Boost Last-Minute E-Commerce Sales Using Search Marketing Strategies

E-commerce businesses often need to boost last-minute sales to move their stock or feature limited-time promotions. Search marketing approaches can be useful to generate leads and sales for a short time. Digital marketers and business owners often struggle with short-duration digital campaigns to boost online revenues.  They often get advice about building into their marketing efforts and...

Google's New Page Experience Update: What It Could Mean for Your Local Business

Google has announced that it is finalizing its search algorithm update that will come into effect in May 2021. People are calling it the Page Experience update because it focuses on the usability of a website instead of the usual things like keywords and search relevance. We have already received some information that the update will monitor and possibly rank a user experience on a web page. The...

6 Copywriting Tips on How to Write SEO Content in 2021

Everyone knows that people working at Google are always tweaking the search algorithms to make things better for users. However, this strategy of constant improvements is often the reason for anxiety and headaches for business owners and SEO experts. They are often left wondering how they can put together a winning strategy when Google keeps changing the rules of the game all the time....

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