Your 8-Step Process to do Keyword Research in 2021

What’s the most crucial step of successfully building and creating a search engine optimization (SEO) strategy? Of course, you need outstanding content to attract and retain website visitors. Likewise, you need to build your inbound link profile to demonstrate trust and authority. However, even the best SEO strategy will fail to deliver the right outcomes unless you target the right keywords. In...

How to Boost PPC ROI with Call Tracking & Conversation Intelligence

In business, there are no better ways to advertise. Whatever strategy you pursue, you have to ensure that you define what matters most for your business’s success. This is paramount.  Many businesses track only the conversations of customers. However, the ability to track the performance and cost will give you excellent insights on ways to maximize your budget. A great way to ascertain your most...

6 Effective SEO Tips for Small Businesses to Skyrocket in 2021

As a small business owner, you may have to juggle several business aspects. Search engine optimization (SEO) might be one of those aspects that you are struggling to achieve. Or you may be unsure how you can use them to maximize their effects on your business. In current times, you can expect most of your consumers to purchase things on the Internet. For instance, if you are selling your products...

2020 Digital Marketing Awards: Winners Announced!

We are truly excited to announce the winners of the Annual Digital Marketing Awards. The Awards recognize and celebrate the world's very best marketing agencies worldwide that made the biggest impact on the industry in 2020."There are some truly amazing, innovative, and game-changing marketing agencies, and we feel it's important to recognize their contributions and bring a well-deserved focus to...

International SEO: 4 Easy Ways to Optimize Your Website

Do you have clients in different countries all over the world? Or do you have customers who speak different languages other than English? If your answer is yes to either of these questions, then you would need to consider international SEO. It will help you attract more international traffic to your website and grow your brand’s presence in those countries where you wish to sell your products or...

Local Search, Competitive Analysis & More: 7 SEO Strategies to Help Your Business Survive COVID-19

The COVID-19 pandemic has impacted many businesses across the globe. While some essential businesses have experienced a surge in revenue, the “non-essential” industries have seen their demand plummet. Many small businesses have even been forced to halt routine operations and consider temporary closure. Needless to say, this has been a particularly testing time for entrepreneurs and small business...

How Search Engines Benefit from Personalized User Results

If there is a single dynamic that the internet age has fueled, it is the desire for personalization, individuality, and instant gratification. With the entire world now connected, finding like-minded communities, customized solutions and quick access to services is just the status quo.Behind these demands and expectations are search engines. Serving as the backbone for most of the world’s digital...

What SEO Trends You Should Watch Out For In 2021

Search engine optimization (SEO) refers to those strategies that are all geared towards making your website rank higher. Whether yours is a new website or it’s been around for quite some time now, you’d know that there’s an influx of new websites coming in regularly. Hence, you’ve got to do your part in ensuring that your website ranks well. The ultimate goal is for your website to be on top of...

A Beginner's Guide To Understanding Backlinks

Link building has evolved into a highly effective and advanced digital marketing tactic, implemented to increase a website’s domain authority and ranking, among other competitive advantages. In simple terms, link building is the strategic acquisition of backlinks from another website to yours. These links direct users to relevant pages that contain related content. Understanding the value of...

Effective Keyword Research For SEO

Want to learn how to perform effective keyword research for Search Engine Optimization (SEO)? You have come to the right place. Keyword research is the process of discovering and analyzing search terms that your target audience uses when searching something related to your brand. SEO keywords range from single words to phrases and typically inform website content to increase organic and relevant...

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