Targeting a Featured Snippet? 7 Ways to Optimize for Google Snippets

Before, websites used to compete for the number one position in search results — and they still do. Now, however, there’s more of a demand to capture the featured snippet for a search query. Why? Getting your page featured can earn you up to 8.6 percent more clicks from your target audience.The question is, how do you get a featured snippet?The 411 on featured snippetsBefore we dive into earning...

12 Tips for How to Create SEO Content for Your Small Business

As a small business, you’re ready to grow — and you’re ready to manage your search engine optimization (SEO) by yourself. It’s challenging, however, especially if it’s you or your team’s first experience with SEO.That’s why we’ve compiled 12 go-to tips for how to create SEO content as a small business:   1.  Think about your local SEOConsidered one of the hottest SEO trends, local SEO provides...

What Should SEO Cost?

When it comes to the world of search engine optimization (SEO), there’s a lot of uncertainty when it comes to pricing. Some agencies and consultants are just as confused on pricing their campaigns as business owners are when trying to select the campaign and agency that will bring a healthy return on their investment.  Numerous factors play a role in what both agencies and freelance consultants...

How Long Does SEO Take: Why Patience Is a Virtue

In today’s world, search engine optimization (SEO) shows zero signs of slowing down. The industry’s worth more than $65 billion, with experts anticipating that number to push past $80 billion by 2020. Businesses considering SEO, however, have one big question — how long does SEO take?Whether you’re a digital marketer or a company looking into SEO, the answer is the same. It depends. While that’s...

The Importance of Having a Voice Search Strategy For Your Brand

John Mueller, Trend Analyst at Google, posted a tweet, asking webmasters to share their opinions on why they wanted a separate section for voice search data in Google Search Console. Webmasters are convinced, and chances are that Google will be too, very soon.This is not the only indicator; you just need a quick Google search on the market buzz from the smart speakers and voice enabled gadgets...

How to Effectively Bring Up SEO with Clients

Sitting down to talk with a client or potential client about SEO can be a daunting task. There are so many obstacles to overcome. You’ll need to explain to clients what SEO is on simple terms, and why it is so important for their business. You’ll also need to show them that they will need to hire you to help them with their SEO. They may come with a whole list of reservations and concerns you’ll...

3 Ways to Be More Accessible for Your Customers Online

No matter how small your business, your customers expect you to have an online presence. When they search for your website or Google your business name, a wealth of information should appear. If you are inaccessible, however, your customers will likely seek products or services elsewhere.1. SEOSome of your target customers are yet to know that your business exists. To make them aware of your...

Your Startup and the SEO Audit

What makes SEO so hard?Google? The amount of time you have to spend learning how to do SEO? The time spent actually doing it? Staying on top of changes in algorithms, content, and keywords? The fact that you can’t tell immediately if what you’re doing is good or bad, right or wrong? Well, yes, actually. All of that. SEO is a long-term game where you can’t see the results of your efforts clearly...
Not Sure if Local Marketing is Worthwhile? Consider This

Not Sure if Local Marketing is Worthwhile? Consider This

If you are a small business, you probably have limited resources and trouble knowing which marketing strategy to focus on. You want to grow your business as much as you can, but might not know exactly where to start.Well, it’s nearly impossible to become a national brand without first focusing on the people you call your neighbors. This type of marketing (marketing to nearby communities, rather...

Small Business Economics: SEO on the Cheap

If you operate a small business, you know that you can’t outspend the big companies in your field when it comes to marketing -- so you have to find ways to get the most bang for your buck, including your online marketing budget.Don’t panic -- there are plenty of ways to stretch your marketing dollar online. Here are five to consider:1. Up Your Social Network Game. A strong online presence can be...

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