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Why You Need Negative Keywords for Amazon Advertising in 2021

Amazon is the largest advertising platform after Google and Bing, ranking in the third position. If you are new to the advertising world, then you should know about the seed’s fundamentals to plant a perfect tree. You should know how to revamp your spending efficiently.After knowing the basics of Amazon advertisements, then you should capitalize your spending efficiently. Observing multiple...

5 Misconceptions That Only SEO Agency Experts Can Clear Out for You

There are several myths and misconceptions that revolve around Search Engine Optimization (SEO). These misconceptions are generated because no one really knows how Google and its algorithms rank websites on the search engine result pages. You must be wondering how professional SEO agencies know about these misconceptions while you do not. That is because SEO experts spend a considerable amount of...

4 Effective Acquisition Marketing Tactics to Leverage Through Your Blogs

The costs of acquiring customers have gone up almost twice in the last year, thanks to the COVID-19 pandemic. That is why it has become challenging for marketing executives to come up with effective marketing strategies. Fortunately, there is an effective tool at your disposal that you may not have used to its full potential. You can use your blog intelligently as a part of your sales and...

Smaller SEO Strategies to Avoid the Overused Ones

One of the problems that affect the SEO industry is the lemming effect. Essentially, when a new approach is found to be working, then it is quickly adopted by the industry and then gets massively overused. Just like when investors pile into a certain stock until it’s overvalued and everyone else got in after the run-up in stock price, similarly, people late to the SEO party may get short-changed....

5 Factors That Can Fluctuate Your Keyword Ranking and How to Fix Them

Business owners and SEO experts have often noticed Google rankings climbing up and down for specific keywords. Some of them tend to panic when they see the Google ranking for some of their keywords has dropped dramatically. Several factors can cause keyword rankings to fluctuate because Search Engine Optimization (SEO) is a long-term process, and it takes time to benefit from keyword rankings. As...

Is Your Current SEO Strategy Helping Drive Success?

So, you have gone ahead and launched your SEO campaign. Weeks go by, then months. How do you know that it’s actually working? Read on to find out how you can tell if your current SEO strategy is helping you drive success.The Goal of SEOUnlike PPC ads, which focus on generating quick results, the goal of SEO is to generate sustainable leads over a longer period of time. As such, patience is a...

5 Factors Affecting Web Designing Trends in 2021

We have already reached the end of the first quarter of 2021, and yet we are still unboxing the mystery box full of trends. Some of these trends are new, but a lot of them are also coming back. The COVID-19 pandemic has put us into fresh perspectives, provoking us to explore new avenues and thought processes in almost every aspect of our lives. The world of web page fashion is no exception. With...

3 Ways to Optimize Mobile Marketing Through Local SEO?

We thought that the COVID-19 lockdown would change the amount of time spent on their mobile phones. But surprisingly, mobile phone usage increased drastically during the pandemic. Since most of the businesses shifted online, people started searching for products and services on their mobile phones more than ever. But one thing that did not change was that people still look for companies located...

The Importance of Google Local 3-Pack for Your Local Business

Every business needs to appear on Google’s local search, irrespective of whether it is a brick-and-mortar shop or online retailer. It helps in driving customers from the nearby areas to the store or the website. Google aims to provide the most relevant search results for users, which is why they keep tweaking their algorithms and display methods. While it is great for users, local business owners...

A Quick Guide on How to Build Local Citations for SEO

Experienced business owners know that citation building is one of the fundamental aspects of optimizing local SEO. They always make an effort to build references from various sources to improve their search engine ranking. However, instead of rushing into getting citations, you should get a clear knowledge of the subject to make it a part of your local optimization strategy.What Are Citations?So...

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