3 Reasons You Can't Rely on the Yoast Plugin Alone for SEO

What Is Yoast?Yoast is a popular WordPress plugin that optimizes your content for search engines.Many website owners rely on Yoast to help them attract organic traffic and retain visitors. There is a free version available, but many website owners shell out $89 for the premium version. Both versions check for relevant keywords and perform behind-the-scenes technical configurations, but Yoast SEO...

The Differences Between Omnichannel Marketing And Multichannel Marketing

Marketers often get confused between the terms “Omnichannel Marketing” and “Multichannel Marketing”. Let’s understand what how these two terms differ from each other along with proper examples.What is Omnichannel Marketing?“Omni” means “in all places” and “Omnichannel Marketing” refers to the practice where the brand creates a seamless experience to the consumer no matter on which channel he/she...

SEO for Your YouTube Channel: How to Rank Videos and Gain Leads

With more than one billion users — that’s almost one-third of the Internet — YouTube is becoming a powerhouse for gaining valuable leads. Even better is that it converts more than any other social media outlet available, even Facebook.How can you use it to your company’s advantage? We’ve laid out a seven-step process to start:1. Generate keywords with YouTube auto-suggestBefore you start creating...

Not Just Words: Where to Include SEO on Your Website for Ultimate UX

You can follow all the rules and still see poor traffic and engagement with your website. This is because SEO needs to focus on how users interact with your site, not just what will bring them to your site. You also need to take user experience (UX) into account.What Is SEO Really?SEO as a buzzword has been replaced over the years with terms like “content is king,” UX, and user interface (UI). In...

How will voice search change online marketing for your business?

As the world of technology changes, the world of content marketing and search engine optimization (SEO) changes right along with it. A perfect example? Voice search, which, according to a recent study from analysts at Stone Temple, a cutting-edge data source for digital marketing research, will soon be just as common as people using standard touch inputs to conduct their searches.To help you make...

Mobile-First Indexing is Here. Is Your Site Ready?

As Google continues to roll out the mobile first index, it’s important for your site to be responsive and optimized for all devices. Find out if your website is ready.Many website owners were shocked and unprepared when Google officially announced its focus on mobile-first indexing in March 2018. Google spent more than a year preparing for this change, but numerous webmasters failed to update...

Targeting a Featured Snippet? 7 Ways to Optimize for Google Snippets

Before, websites used to compete for the number one position in search results — and they still do. Now, however, there’s more of a demand to capture the featured snippet for a search query. Why? Getting your page featured can earn you up to 8.6 percent more clicks from your target audience.The question is, how do you get a featured snippet?The 411 on featured snippetsBefore we dive into earning...

12 Tips for How to Create SEO Content for Your Small Business

As a small business, you’re ready to grow — and you’re ready to manage your search engine optimization (SEO) by yourself. It’s challenging, however, especially if it’s you or your team’s first experience with SEO.That’s why we’ve compiled 12 go-to tips for how to create SEO content as a small business:   1.  Think about your local SEOConsidered one of the hottest SEO trends, local SEO provides...

What Should SEO Cost?

When it comes to the world of search engine optimization (SEO), there’s a lot of uncertainty when it comes to pricing. Some agencies and consultants are just as confused on pricing their campaigns as business owners are when trying to select the campaign and agency that will bring a healthy return on their investment.  Numerous factors play a role in what both agencies and freelance consultants...

How Long Does SEO Take: Why Patience Is a Virtue

In today’s world, search engine optimization (SEO) shows zero signs of slowing down. The industry’s worth more than $65 billion, with experts anticipating that number to push past $80 billion by 2020. Businesses considering SEO, however, have one big question — how long does SEO take?Whether you’re a digital marketer or a company looking into SEO, the answer is the same. It depends. While that’s...

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