New York City is one of the largest cultural epicenters in the world. A hub for all things important in art, theater, music, television, film and more, New York City is a place that people look to for the newest, most exciting trends and ideas. In addition to this, New York City is also the most densely populated city in the United States, with a population of almost nine million permanent residents. Given its great cultural influence and the vast and diverse population of people living there, New York City is a perfect place to advertise your business. However, advertising in New York City can be extremely competitive and expensive, and you want to make sure that you’ve got a marketing plan in place that will help you compete with all the other businesses vying for New York billboards and other out-of-home advertising opportunities in the city.
In order to make sure that your business is prepared to advertise in New York, you’ll want to consider the audience that you want to target, what type of budget you’ll have for New York billboards, and have campaign designs that will stand out and catch the eye of New York locals and residents alike. Once you’ve done the proper research and got a plan in place, advertising in New York will help to vastly boost your business’ brand recognition in the United States and beyond.
What are the Best Ways to Advertise in New York City?
As mentioned above, New York City boasts the largest population of a city in the United States, and most of those residents spend a good deal of their time outside their apartments and homes, making it a prime location for out-of-home advertising. Out-of-home advertising is a term that encapsulates any form of advertising that is made to capture consumers’ attention outside, rather than via televised or audio means. There are a variety of different ways to utilize out-of-home advertising in New York City in order to market your business. Some of the best forms of out-of-home advertising in New York City include:
Print Billboards
Perhaps the most popular form of out-of-home advertising, print billboards are a great way to capture the attention of consumers. New York billboards are incredibly prevalent throughout the city, with billboard structures built throughout the many blocks that make up New York’s urban metropolis. New York billboards can vary in cost depending on the location, size, and number of billboards that you’re looking to rent. For a standard four week campaign, New York billboards can cost as low as $200 up to $2,500. In order to make your New York billboards stand out, you’ll want to create an advertisement that features striking colors, a bold visual design, and smart copy. This way, it’s sure to be noticed by the people who live and visit New York City every day.
Digital Billboards
Another form of billboard that’s prevalent in New York City are digital billboards, which allow you to advertise with a moving graphic or short video to capture people’s attention through the use of an LED video screen. Some of the best digital New York billboards are in Times Square, a popular tourist destination located in the center of the city. In Times Square, you can find digital New York billboards of many different sizes and configurations, giving you the freedom to market your business in new and exciting ways. In addition to the ones in Times Square, there are also a number of smaller digital New York billboards located throughout New York City’s subway stations that will allow you to advertise your brand. In terms of cost, digital New York billboards will be notably more expensive than print billboards: they typically cost between $725 on the lower end and $16,000 on the higher end. If you’re on a tighter budget, you may want to focus your efforts on securing the best print billboard space you can, and save utilizing a digital billboard for when running a special promotion or for announcing a big event.
Transit Advertising
New York is a commuter’s dream, with most of the population taking some form of mass transit every day. As such, it can be incredibly beneficial to advertise your business with ads wrapped on the sides of buses and subway trains, as well as with printed posters located in subway stations and bus shelters. By advertising your business via mass transit, you’ll ensure that your brand is seen by as many people as possible.
In Conclusion
New York City is one of the best places to advertise your business thanks to its vast population and reputation as one of the most influential cultural hubs in the world. By utilizing New York billboards both print and digital, as well as advertising space available in major transit hubs, you can help to boost your brand’s recognition more than you ever have before.