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Improve Your WooCommerce Store Sales With These Best Practices

Are you looking to make more sales on your WooCommerce store? Look no further than these simple yet effective best practices. By mastering a few key steps, you can increase the traffic and conversions of your website. From optimizing product pages to creating powerful calls-to-action (CTAs), there are several methods that have proven successful for ecommerce development. Read on to learn how to improve your WooCommerce store sales with the help of these best practices!

Include a Wishlist

Whether you’re a WooCommerce novice or an old pro, there are plenty of ways to improve the sales of your store. One way to add value to customers’ shopping experiences is by adding a Wishlist feature. This tool provides customers with the ability to save items they're interested in purchasing later on and also serves as an invaluable marketing aid.

A customer can share their Wishlist with friends and family leading to further spread of brand awareness, while still offering them the convenience and ease of saving products for later attention. Customers are more likely to convert into paying customers if they have built up a relationship with you and your products over time, and a Wishlist does just that. So, give it a go. Implement a Wishlist feature on your WooCommerce store today and see your sales soar!

Run a Flash Sale

If you want to give your WooCommerce store's sales an exciting boost, running flash sales on your website can definitely help. Flash sales allow you to instantly draw attention to certain items in your store and drive customers to them faster than more traditional promotion and marketing techniques can.

Through a flash sale, you can offer limited-time deals and discounts that customers won’t want to miss out on, so they will be driven to make their purchases faster while they still have the chance. Additionally, promotions like this often cause worry of "missing out" among customers which increases the urgency significantly. Whether it is a discount or even a giveaway of some sort, offering flash sales is an excellent way to not only improve sales but also increase customer interest and loyalty.

Recover Abandoned Carts

One of the biggest opportunities for sales you can capitalize on is through recovering your abandoned shopping carts. With WooCommerce, this couldn't be easier. You can create emails that reach out to shoppers who abandon their carts and remind them about the items they were interested in. This approach can yield serious returns for your store and with some added personalization it can be even more effective. Employing a combination of engaging email marketing messages and inviting discounts or promotions is sure to give your recovery efforts an edge compared to regular customer interactions. If you make recovering abandoned carts part of your regular practice, you could see more conversions and higher total sales!


To improve your WooCommerce store sales, one of the best tactics you can use is retargeting customers. This involves sending ads to customers who have already interacted with your website before - whether they added a product to their cart but didn't complete the purchase, or visitors who have shown interest in certain products. Retargeting helps by reminding customers of what they were considering buying. It also proves to be an effective way to nurture leads and show them product suggestions that fit their interests. To get started with retargeting, connect your website with third-party apps such as Google Ads, Facebook Ads, and Instagram Ads and create campaigns to target people based on their history. Doing so will help you build a connection with customers that provides value throughout the customer journey.

Enhance Customer Loyalty

Reward programs are a great way to encourage customer loyalty and entice customers to come back and shop at your store. By offering customers points for their purchases that they can redeem in the future, they become more likely to return and keep spending money at your store. Loyalty points also help boost sales by rewarding customers with discounts or extra value when they hit certain thresholds, spurring them to purchase even more! The best practices for using loyalty points with your WooCommerce store include setting up a proper tracking system that is easy for customers to use, having clear communication about the program and rewards, tracking customer engagement, and rewarding customers frequently. With proper dedication, you can make your WooCommerce store thrive by utilizing loyalty points as an incentive to increase sales.

A Good Navigation System

Having an effective navigation system on your WooCommerce store can make a world of difference when it comes to sales. The easier it is for customers to find exactly what they need, the more likely they are to stay and browse other items or add them to their cart. To ensure an intuitive navigation system, plan out how you would like categories and products divided before putting your store online. Include filters such as search capabilities, sorting options, and logical labels for collections - all of which can help your site visitors find the items they want quickly and easily. Having a good navigation system in place may be the key ingredient you need for a successful WooCommerce store.

Tapping on Social Media

Engaging customers in social media is an excellent way to increase the sales of your WooCommerce store. By creating a vibrant and interactive presence, you can form meaningful relationships with your customers, raise brand awareness and ultimately boost sales. Start by connecting with clients through platforms such as Facebook, Twitter, and Instagram. Post regular content such as product reviews, new releases and promotional offers that can be distributed across all networks. Then get conversations started on posts through comments and likes. Most importantly, respond to customer questions in a timely manner so that they know their feedback and concerns are important to you. With the right engagement strategy in place, your WooCommerce store will be able to reach more people and drive more sales.

Making Products Easily Discoverable

If you want to enhance your WooCommerce store sales, one of the best practices is to make your products discoverable. Optimizing your store with techniques such as product filtering and syncing can allow customers to browse through categories like size and color while helping them find what they're looking for without having to search endlessly. By employing these methods, you can keep customers better informed about your store inventory, encouraging them to shop more often.

About the Author


We are SmartSites, a leading digital marketing agency and four-time fastest growing company (Inc5000: 2017-2020). I am the Director of Content and lead a team of over 30 copywriters specializing in SEO, PPC, ecommerce & website copy. Get more traffic. Acquire more customers. Sell more stuff. Let us show you what we can do for your business.

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