It often happens that even after creating a blog with great content and good web developers, you still can’t pull traffic. Your Google rank is not significant, and the traction for your page is also too low. What’s worse is amateur bloggers with inferior content are performing better than you.
What are you not doing right?
Your domain rating score might have an answer to your problem. Domain rating and website traffic share an interlink. The higher the domain rating, the more traffic generation prospects, leading to more revenue. If your blog is currently faltering, then it may be on the wrong end.
This article tries to help you understand how you can boost your domain rating with simple steps and increase your earning.
What Does It Mean?
Many people often have confusion with the two terms for website management, i.e, domain rating (DR) and domain authority (DA). It is of paramount importance to understand the difference between the two.
Beginners often mistake DR for DA and vice versa. If you also do the same, that’s entirely understandable. The creation of these metrics took place to aid the SEO tool providers. They specifically aim at using a set of calculations in the Google algorithm to help rank the websites.
A domain score developed by Moz that helps predict a website’s ranking chances on the SERPs or search engine result pages is domain authority. The score ranges from 1-100, and a better mark represents its higher chance of ranking.
A metric tool developed by Ahrefs that helps gauge the backlink profile of our website is domain rating. This tool takes into consideration your external and internal links and subdomains. The score will help you understand how your website is performing in linking strategy vis-a-vis similar domains.
So, your page’s domain rating is different from its domain authority. The domain rating score of your page will depend on how powerful your website’s backlinks are vis-a-vis other websites on a 100 point scale. There are a few factors that have the potential to influence your page’s domain rating score:
- The number of backlinks from other websites to your site
- The domain rating of the other websites
- The separate linkages of the above website to the other domains
Domain rating is algorithmic. Therefore, graduating from one level to another on the rating ladder can be different for each website. Your starting position is a crucial determinant in this aspect. For example, you can find it easier to progress from level 5 to 10 as compared to level 80 to 81.
How Critical Is Domain Rating for SEO?
Two websites delivering the same information will have a similar ranking. The one with a solid backlink profile vis-a-vis another with none will have a better rank on the search engine results pages.
A vital statistic in this aspect is that data suggest the first position holder on Google has an average CTR or click-through rate of 43.32%. The 10th position holder only has a 3.11% chance of getting clicks.
Let us consider an example to understand it better. Let us say you own a restaurant in Old City, Philadelphia. You want to promote your restaurant brand locally. The area has an abundance of options for takeaways as well as dine-ins. Be it the rustically stylish Art in the Age, the three-course French menu of Forsythia, or the outdoor setting of Positano Coast.
When a searcher puts a query for a local diner in Old City, the above options are what they see. If you check these listings, you will find the abundance of backlinks and mentions that these eateries have across other domains. You can also undertake such an activity for your restaurant. If you are unsure how to go about it, you can look for agencies providing SEO in Philadelphia, PA.
Improving Domain Rating
So domain rating can play a significant role in how your website performs on the search engine and for its visitors. Certain ways can help you enhance your domain rating and have better domain authority. You can refer to the below techniques:
- Have high-quality, shareable content that others can link to
- Ensure to have a responsive website in place
- Reach out to authoritative websites with your topic
- Use internal linking to strengthen your UR profile
- Increase engagement by answering frequently asked questions through content optimization
- Have your content across multiple platforms by repurposing it
- Get social signals by posting your content on social media
Therefore, as you can see, improving your domain rating can help you to have a better rank on the SERPs. In turn, it will help you to have more visitors and thereby access to higher ad revenue.