ReputationDefender Dominates the ORM Industry with Innovative Solutions and Ethical Standards

ReputationDefender, the company that has been revolutionizing online reputation management since 2006, was recognized as the Most Innovative Reputation Management Company in the USA for 2023.

Could you please provide us with a concise overview of your company, including its area of expertise and the range of services it provides?
ReputationDefender provides reputation management and online privacy services for individuals, small businesses, large corporations, and executives. Headquartered in Tempe, Arizona, we have offices in Silicon Valley and the UK.

Our signature reputation product enables individuals and businesses to control the first impression they make when others search for them online. We do this by suppressing incorrect, misleading, or outdated content and promoting positive results that more accurately reflect who the client really is.

Another way we help people control how they are presented on the internet is through our privacy services, which remove individuals’ personal information from data-broker sites.

Our other offerings include business review management, personal branding, corporate cybersecurity, and VIP reputation management solutions.

Over the years, we have served more than 300,000 privacy customers, as well as tens of thousands of online reputation clients in over 100 countries around the world.


What sets your company apart in terms of innovation and uniqueness? Please elaborate on the key initiatives to foster innovation within your organization.

ReputationDefender is the only company in the space that is part of a publicly traded company, Gen, which includes the renowned Norton, LifeLock, and Avast brands and provides award-winning technology solutions in cybersecurity, privacy and identity protection to more than half a billion users in more than 150 countries. As such, we have a depth of expertise and resources that outstrips our competitors.  


ReputationDefender was founded in 2006 to empower individuals and businesses to take control of how they are portrayed online. We were the first company in the reputation management space and continue to lead the industry with our array of reputation management and online privacy services. To date, our techniques are covered by 9 patents.

Please highlight some notable awards, achievements, recognitions, and valuable client feedback that you believe holds significance for your company.

In our early years, ReputationDefender won many awards for our pioneering work in reputation management.


We have also received praise from many satisfied clients. Numerous customers have written to praise our team members’ depth and breadth of knowledge, as well as their conscientiousness when it comes to explaining the reality of each client’s situation and laying out suggestions for the best course of action.


As of May 2023, we have the following review ratings:

  • 4.8 rating out of 5 on Trustpilot
  • 4.8 rating on G2
  • 4.5 rating on Sitejabber


Here are some examples of our positive client feedback on these sites:

  • “I absolutely love the personalized experience I have obtained from Reputation Defender. They are upfront, honest, and walk you through the entire process. They always answer questions and are transparent. The best part of it is they delivered!!!—Trustpilot review

  • “Excellent service provided and communication was impeccable

    What do you like best about Reputation Defender?

    Xxx was a delight to deal with, even though the subject was sensitive.

    What do you dislike about Reputation Defender?

    That I can't text him on the weekend with problems! I did and to be fair they responded!

    Recommendations to others considering Reputation Defender:

    Xxx is a great account manager and I would say if you need help with reputation defending then RD is the best as I shopped around a lot and they offered the most concise package and value for money.

    What problems is Reputation Defender solving and how is that benefiting you?

    RD helped a client with her reputation and they effectively did this by creating content to take away attention from bad press.”—G2 review

  • “I was confused on several levels of how and why I was seeing my information on "people finder" sites again. The representative I spoke with on the phone very quickly located my previous subscriptions and clearly explained what was going on. He was very helpful in establishing a new subscription to fit my needs and even helped me set it up. So often in today's world customer support is impatient and even condescending and it can be like pulling teeth to get clear accurate information. Thankfully that was not my experience today. This support person was the best I have dealt with in a long time.”—Sitejabber review


How do you see the company and the industry in the future ahead?

People now buy, sell, bank, learn, socialize, and more on the internet. As more and more of our daily activities take place online—or are recorded online—the more important it will be for individuals and businesses to own the online conversation surrounding their name.


At ReputationDefender, we will leverage the depth and breadth of expertise and resources that come with being part of Gen, to adapt to the constantly changing SEO landscape. This includes responding to the new reputational challenges that may arise from the unprecedented adoption of AI by search engine companies and society.


The approach that has transformed the way organizations progress

With our 15+ years of experience under our belt, ReputationDefender offers individuals and companies a unique depth and breadth of knowledge that we leverage to help them reclaim their good name and protect their private information.


This level of expertise, combined with our culture of meticulous execution and high-touch customer service, solidifies our place as a leader in the industry.


Advice to the future leaders who want to make it big in the market.

Our advice is “to always go the extra mile” for people who interact with your company, whether they are customers or not. We aim to be advocates for consumers, empowering them to live their best lives online.


This is why we offer free consultations to anyone who calls about our products and do our best to solve people’s problems, even if doing so won’t result in a sale.


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