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'Tis The Season: How SEO Strategy Changes For The Holidays

If you’ve been in marketing for any length of time at all, you’re probably used to thinking of search engine optimization as a long-term game -- not something that shifts with the seasons. But seasonal SEO tactics can add depth and power to your overall SEO strategy.  If you’re not sure what seasonal SEO is or how to implement it, keep reading! We’re going to help you uncover the secrets you need...

5 Ways Your Small Business Can Prevent Bad SEO Practices

In today’s market, the Internet is everything. It connects your business with consumers, which provides your small business the means to grow and thrive in your community. The Internet’s critical role is why search engine optimization (SEO) is vital to small businesses.While many small businesses are open to adopting SEO, they often follow some bad SEO practices. These missteps, which range from...

How to Make a Website That Fits Your Needs and Goals

There’s no question that designing a website is a challenge. Just trying to learn about best practices is overwhelming — there are so many, and it’s difficult to know which apply to you. To overcome this challenge, some small businesses turn to other sites for inspiration, but this can have its own set of problems, as outlined below. So, how should you create a site that fits your needs?Seeking...

3 Reasons You Can't Rely on the Yoast Plugin Alone for SEO

What Is Yoast?Yoast is a popular WordPress plugin that optimizes your content for search engines.Many website owners rely on Yoast to help them attract organic traffic and retain visitors. There is a free version available, but many website owners shell out $89 for the premium version. Both versions check for relevant keywords and perform behind-the-scenes technical configurations, but Yoast SEO...

The Differences Between Omnichannel Marketing And Multichannel Marketing

Marketers often get confused between the terms “Omnichannel Marketing” and “Multichannel Marketing”. Let’s understand what how these two terms differ from each other along with proper examples.What is Omnichannel Marketing?“Omni” means “in all places” and “Omnichannel Marketing” refers to the practice where the brand creates a seamless experience to the consumer no matter on which channel he/she...

SEO for Your YouTube Channel: How to Rank Videos and Gain Leads

With more than one billion users — that’s almost one-third of the Internet — YouTube is becoming a powerhouse for gaining valuable leads. Even better is that it converts more than any other social media outlet available, even Facebook.How can you use it to your company’s advantage? We’ve laid out a seven-step process to start:1. Generate keywords with YouTube auto-suggestBefore you start creating...

Not Just Words: Where to Include SEO on Your Website for Ultimate UX

You can follow all the rules and still see poor traffic and engagement with your website. This is because SEO needs to focus on how users interact with your site, not just what will bring them to your site. You also need to take user experience (UX) into account.What Is SEO Really?SEO as a buzzword has been replaced over the years with terms like “content is king,” UX, and user interface (UI). In...

How will voice search change online marketing for your business?

As the world of technology changes, the world of content marketing and search engine optimization (SEO) changes right along with it. A perfect example? Voice search, which, according to a recent study from analysts at Stone Temple, a cutting-edge data source for digital marketing research, will soon be just as common as people using standard touch inputs to conduct their searches.To help you make...

Mobile-First Indexing is Here. Is Your Site Ready?

As Google continues to roll out the mobile first index, it’s important for your site to be responsive and optimized for all devices. Find out if your website is ready.Many website owners were shocked and unprepared when Google officially announced its focus on mobile-first indexing in March 2018. Google spent more than a year preparing for this change, but numerous webmasters failed to update...

Targeting a Featured Snippet? 7 Ways to Optimize for Google Snippets

Before, websites used to compete for the number one position in search results — and they still do. Now, however, there’s more of a demand to capture the featured snippet for a search query. Why? Getting your page featured can earn you up to 8.6 percent more clicks from your target audience.The question is, how do you get a featured snippet?The 411 on featured snippetsBefore we dive into earning...

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