SEO Techniques That 100% Work for Your Website in 2020

With 2020 halfway through, the latest requirements to enhance a website’s online presence are pretty clear to search engine optimization (SEO) experts. When putting together, these strategies boast tried-and-tested efficacy in improving your website’s visibility.


To help you grasp these strategies and take maximum advantage out of them, here are the top SEO techniques that work for your website in 2020.


1. On-Site Optimization


Ever since people started putting SEO into effect, on-site optimization has proven its prowess left, right, and center. In fact, this on-page SEO is one of those techniques that is highly recommended by Google itself.


To put it simply, on-site optimization encapsulates a number of factors that make your website more search-engine friendly. Since search engines cannot see a website as humans do, this process helps them learn more about your site and its relevance to your keywords.


This includes textual references, structural elements, and technical changes. For instance, adding relevant keywords to your content, building a sitemap for better navigation, and structuring your site’s URLs as well as meta descriptions is all part of this process.


However, given that on-site optimization is quite holistic and expansive, these examples are akin to scratching the tip of the iceberg. A comprehensive assessment including a competitor analysis of other sites helps you determine the factors you need to fix, as well as the strategies your site might be lacking.

This way, you can execute a well-rounded strategy that rolls out the red carpet for search engines to know your site. This allows them to provide you with a rankings boost that cannot come without on-page SEO.

2. NAP Citations


Name, Address, Phone Number (NAP) citations are simply a small mention or summary of your business’ contact information. Apart from containing the basic contact information of your business, some NAP citations comprise additional details such as hours of operation, areas of service, social media links, and navigational pins.


All of this helps your business maintain a strong presence over the web that mirrors its operations in the real world. As a result, this has a direct effect on your website’s SEO, keyword rankings, and online branding.


By learning key information about your operations, search engines can enhance your presence in specific areas. Whereas, knowing more about your operations can help human users decide whether or not you are the right fit for their needs. While this approach works wonders for any search-engine compliant or white hat SEO campaign, it is incredibly helpful in local or regional SEO.


You can easily build NAP citations through popular platforms such as Google My Business and Yelp, as well as niche sites such as industry directories. The key is to choose credible platforms for the practice, so you can steer clear of any negative associations.


3. Mobile-friendliness

Apart from using relevant keywords in your content and building high-quality profiles on the web, another incredibly helpful and highly critical SEO technique is to make your website mobile-friendly. While it might seem like an exclusively user-experience update, it has undeniable effects on a site’s online presence.


Why? In Google’s own words, mobile searches now make for more than half of all Google search engine queries. If your website shows up fine on desktop but can’t emulate the same effect on handheld devices, visitors are5 times more likely to drop their browsing session without a second thought.


Due to these reasons, Google now ensures that only those websites that are optimized for mobile usage get precedent in its ranking factors. As a result, mobile-friendly sites have a higher chance of nabbing top rankings on search engine results.


Fortunately, following this white hat SEO strategy and optimizing your website for mobile is not that difficult. Many website themes are now mobile-responsive by default. If there are any minor issues in their transition to mobile, you can also get them fixed through minimal efforts. However, if your website is built on an outdated theme or code, it would need a lot of work translating to mobile devices. You can check for these factors yourself through theGoogle mobile-friendly test tool.


In either case, reaching out to a professional helps you ensure that your website is completely mobile-friendly and free of any issues that could impede its online visibility.

About the Author


Delan Cooper is a writer with years of experience in marketing communication. He spends his days working closely with many entrepreneurs and creative thinkers from many fields including a digital marketing agency in Thailand like Noria. He enjoys meeting new people and reading more books to get inspired for his own book. Connect with him on Twitter.

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