In today's online market there is no place more important than in the local internet advertising space. The problem being that it is such a nebulous term. You spend all your time running a local business; you hear that mobile is hot, that you have to have a social presence. But what does it really all mean, what is the end goal? The end goal should always be the same: to get more customers to your site, through your door and doing business with YOU. Any plan that doesn't start with that goal is not a solid local internet business plan.