If you have a small business based in Murfreesboro, attracting local customers is essential for you. Unless you deliver your products and services throughout the country, you will need to focus on local SEO. They will ensure that your business comes up in searches by the residents of Murfreesboro.
With the help of these SEO methods, you will be able to get more local traffic to your website and generate leads. You will also be able to ensure that you have productive conversions relevant to your local target market. Murfreesboro is a flourishing community where most people want to support local businesses.
Using the right strategy will help you compete with national brands to sell your products and services to the residents. These are seven ways to ensure that your local SEO strategies help you get maximum website traffic.
Update Your Business Profile
Updating your business account on Google is one of the most effective ways to ensure that your business shows up in search results for Murfreesboro. It will also ensure that your business appears in the Murfreesboro area on Google Maps. You have to create a Google My Business account with current details, such as:
- Your business address
- Hours of operation
- Accepted payment methods
- Product and service descriptions
- Business website
- Images
Google My Business is a great place to publish announcements for the people of Murfreesboro about your products, events, or special offers.
You can also use other business directories, such as Yelp, Yellow Pages, Foursquare, and others to list your business profile. There are several local business listings that you should also consider, such as:
- Locally Owned Murfreesboro
- Rutherford County business directory
- Murfreesboro, TN official website
- Rutherford Works
- Downtown Murfreesboro Businesses
Optimize Your Website
To attract Murfreesboro residents to your website, make sure that it gets optimized for them. It is not enough to have a clean and fast website to attract local customers. Your website should contain elements that people of Murfreesboro can relate to. For example, your website can include references to the city’s involvement in the civil war or its geographic location at the center of Tennessee.
Your website and content headers should also be optimized for the local residents so that people can find them on their searches. You can use them to answer questions posed by your target market on Google searches. Hire a local company to create an affordable web design in Murfreesboro for you, as they will guide you to include such aspects on your website.
Get Local Reviews
You must encourage your local customers to write reviews on Google, Yelp, and other local listings. It will help you attract more local residents to choose your products and services. You can ask your customers to leave a review once they have purchased from you.
You can also give them a post-purchase offer with a condition to review your business on Google or any other listing platform. Make sure that you respond to each review professionally and address any complaints or remarks. Keep in mind that Google allows businesses to ask for customer reviews, but Yelp does not encourage that.
Optimize for Voice Search
Murfreesboro is a modern city with a lot of young students and professionals. You can expect a large chunk of your target market to use voice searches on smartphones and smart speakers. Therefore, you should optimize your website content and local SEO efforts for voice searches.
Keep in mind that people usually ask questions when using voice searches. So the best way to optimize your local SEO would be to answer those questions in your content. Also, make sure that you add occasional questions about Murfreesboro in your website content. Focus on user intent when optimizing your content for voice searches.
Include Local News and Events
Talking about the local story or event on your website can help you attract the residents of Murfreesboro. For example, you can write a blog post about why St Paul’s Episcopal Church ring its bell 400 times on 19 January 2021.
You can also gather content ideas from Murfreesboro Post and Murfreesboro Voice to attract the local residents. Including such news and events on your website will ensure that you cover several local keywords to optimize your SEO.
Gather Local Keywords
Including news and events would not be enough to cover all the local keywords to attract your target market in Murfreesboro. Utilize business analytics and keyword tools to create a list of relevant keywords to target the local residents. You can also include local landmarks like the Stones River National battlefield or the Oaklands Mansion in your website content.
Make the ‘About Us’ Page Location-Specific
If you use a location-specific About Us page, you will hit a lot of local keywords. You can use some of these aspects to target local keywords on the web page:
- Name and address of your store
- Individual descriptions of your products and services
- Testimonials from your customers
- Local promotions
- Parking facilities
- Google Maps integration
Targeting local customers for small businesses is essential for their success. Thanks to search engines and SEO techniques, you can reach out to your target market using the right marketing strategies. We hope you can utilize these seven ways to formulate effective SEO strategies and generate revenue for your business.