We are sure that as a Baltimore business owner, you are aware that you need local SEO for a successful digital marketing campaign. You know that local SEO is essential to the process of generating traffic for your website from search engines like Google.
It ensures that when a person from Baltimore searches for products or services similar to yours, your website appears on the search engine result pages (SERP). So if your business has a physical location in Baltimore or you focus on selling your products or services locally, you need to focus on local SEO techniques.
You can try doing that yourself if you have enough knowledge, experience, and a dedicated team. But if you don’t have these resources, we will advise you to hire a professional SEO company to take care of your digital marketing efforts.
But have you taken the statement for granted that you need local SEO? Or have you pondered about the benefits of using local SEO? Is it worth all the effort, or can you live without it? Let us dive in to find out the benefits of using local SEO to make your business popular in Baltimore.
Attract Potential Customers
If you have a business like a shoe store in Baltimore, you will have to compete with local stores and large companies. Most people who are out shopping do not decide which shoe store they’re going to visit beforehand. They usually make these decisions on the go.
That means most of your target customers would be looking up for show store listings on their mobile phones. Local SEO techniques can focus on optimizing your website for mobile searches in a locality. For example, if your shoe store is located on Boston Street, local SEO can make your website appear for a shopper standing there and looking for shoes on his or her phone.
Increase Website Traffic
You can also use local SEO to make your business popular among the people of Baltimore and convert potential customers. When a resident searches for a product or service similar to yours, your business website will appear for them. Even if they do not buy from you then, they might visit your website.
It will increase your brand awareness among the people of Baltimore. Your site will also gain more audience from people who support local businesses, which might increase your revenue and profits. If you use local SEO the right way, your business can compete with local and national companies selling in Baltimore.
Reach Customers on Multiple Platforms
Google is not the only platform that can help you reach your target customers. You can use local SEO to focus on websites and apps like Yelp, Yellow Pages, Bing, Yahoo, and several others.
If a large retail chain located near your store is dominant in Google, you can use the other platforms to reach your target audience. For example, you can get your business to list on The Best 10 Shoe Stores in Baltimore on Yelp. You can also use social media platforms for online citations of your company.
Your choice of online platform should depend on the type of business you have. For example, If you have a bed-and-breakfast in Downtown Baltimore, you should use TripAdvisor to reach out to potential customers.
Get a Competitive Edge
If you think that your SEO efforts have reached their maximum potential, you can use local SEO to gain an edge over your competitors. Focusing on longtail local keywords can help your business reach out to many more potential customers in Baltimore.
Local SEO efforts also cost less because you can use Google Analytics and free keyword tools to get local keyword ideas. You can create business personas on Google analytics to understand the search intent of your target customers from Baltimore and use them to rank better on mobile and voice searches. Local SEO campaigns and also fetch better return on investments.
Increase Your Brand Value
Local SEO campaigns can help you to attract more customers from Baltimore and thereby increase your brand value. For example, you might be running a campaign to gather more reviews on Google. As the number of positive reviews for your business increase, the people of Baltimore will find it trustworthy.
That means you can enjoy dual benefits with the help of a local review campaign. You can also focus on websites like Baltimore Sun, Baltimore Business Directory, and other local sites to help you create better brand value than conventional SEO methods.
Local SEO can be a powerful tool for a small business such as yours to outsmart your competition. It will help you get more visibility with potential customers in Baltimore and generate more leads.
You can also use local SEO to engage with existing and prospective audiences to improve trustworthiness. When utilized properly, local SEO campaigns can fetch far better results than conventional ones for small businesses.