Many enterprising business owners try to do SEO work for the clients themselves. It seems like a good idea because that way they can increase their profits. But a lot of such business owners end up doing more harm than good because they do not know the proper techniques.
Moreover, managing SEO is a full-time job that needs a lot of expertise and motivation. Also, it could take a few years to develop an SEO presence and sustainable search engine ranking.
That means the owner will have to maintain a professional SEO team for the entire duration, which can cost a substantial sum of money. So if you feel that you have bitten off more than you can chew by trying to manage SEO for your client, it is time to look for a professional SEO reseller service.
We understand that it could be difficult to distinguish between high-quality professionals and fly-by-night outfits. These outfits might be taking shortcuts like purchasing links, stuffing keywords, or cloaking to show quick results. But these techniques are known as Black Hat SEO because they violate rules placed by search engines like Google.
Once the Google bots discover these techniques, the brand gets penalized or even blacklisted. That is why it is necessary to find a professional white label SEO reseller. These are some of the tips that can come in handy.
Specify Your Client’s Goals
Stay away from any SEO resellers that offer vague goals to increase organic traffic or rank the website higher on search engines. There can be many different meanings of increasing search engine ranking, but they might not be necessarily useful for your client.
For instance, ranking on top of Google for premium quality sunglasses will not be useful for your shoe selling client. Therefore, you should outline the exact goals specific for your customer and ensure that the SEO reseller agrees to meet them. Some of these goals can be:
- Boost sales by ranking for specific keywords
- Reduce bounce rates
- Increase conversion rates
- Increase ad revenue
- Improve social media following
- Create sponsored content
- Any other services related to SEO
Get Word-of-Mouth Referrals
You may find it surprising, but even well-known digital marketing companies outsource their SEO works to make time for their business. The best SEO resellers are often too busy taking care of their client needs to optimize their websites. So ironically, you may not find an ideal SEO reseller through a Google search.
The best SEO companies usually have enough business from long-term clients and their referrals. That is why they may or may not put in efforts to obtain fresh clients through the Internet.
Moreover, if you look for a list of best SEO resellers on the Internet, most companies on the listicles would have paid for the advertisement. So it would be impossible for you to identify an impartial list. We believe that the old-fashioned word-of-mouth advertisement is the best way to find qualified SEO resellers.
Identify the KPIs
It is crucial that you and the SEO firm on the same page regarding the Key Performance Indicators (KPIs). The KPI metrics could have been specified to you by your client, or you can formulate them based on your client's needs.
Remember that an SEO reseller might offer you so much data that you might lose track of the right KPIs. That is why it is necessary to outline them before you hire their services so that the reseller is aware of the metrics vital to your client. These are some of the KPIs you should consider:
- The number of visitors through organic searches
- Average duration and number of page views
- The ratio of new versus regular visitors
- Bounce rates
- Conversion rates
- Keyword rankings
- Google indexing mistakes
- Page load time
Identify the SEO Tools and Process
You may have tried using SEO tools like Google Analytics or Google Search Console to measure KPIs for your client. Ask the SEO resellers to specify the tools and processes they will use to monitor the KPIs. You can also ask them for the specific reports they will provide to show that they are completing their objectives.
You may be working with the team for several years to come, so get a clear understanding of the tools and processes they use. It will also help you realize whether the firm is a white label SEO reseller or use Black Hat techniques.
Finding the right white label SEO reseller may seem difficult. A lot of them tend to give you expectations that they cannot meet. Sometimes they end up violating Google regulations using bad SEO techniques and hurting you and your client's reputations.
So utilize the tips we discussed to narrow down your search and find an SEO reseller service that meets your goals. That way, you can keep your client happy and maintain a reputation in the market.