Tracking keyword ranking is crucial for your business while trying to optimize your website for search engines. It enables you to monitor the performance of your website on search engines. It also allows you to determine the success rates for individual SEO techniques and diagnose the factors responsible for a drop in ranking.
You can even use keyword ranking to gain an edge over your competitors. If you feel that you are not getting enough advantage from using keyword ranking data, you have come to the right place. We will discuss some of the best benefits of tracking keyword ranks in this article.
Get Feedback on Your SEO Techniques
Many businesses often make the mistake of concentrating on a single way to boost the SEO for their website. They pick one of the methods that they feel working best for their website and stick to it. It can be inserting more backlinks, writing long content, or placing semantic keywords in every blog post.
While it is advisable to take the necessary steps to boost your website SEO, it is also essential to understand which ones can have the maximum effect. So instead of copying what others have done, try to create your own set of best practices. Reading about the techniques used by others is a great way to generate new SEO ideas. But you should always test them for success.
A keyword Rank Tracker is one of the best tools to determine if your techniques can generate the desired results. If you make some changes to your practices and notice that your ranking increases, you should continue making those changes to your website.
But if you see that your actions result in a ranking drop, you have to determine the cause behind that. Tracking your keywords can be the best feedback you can get about your SEO techniques.
Boost Your Conversion Rate Optimization
When you track the right metrics, you would understand which of your webpages or posts are ranking higher and driving more conversions. Generating more traffic for your website is absolutely necessary.
However, you will not benefit from that increased traffic if the visitors are not buying your products or services. When you know which pages or posts on your website have the highest conversion rates, you can combine the data with the keyword ranking tool to find ways to boost your CRO.
Ranking higher on organic search engine result pages can increase your click-through rates immensely. If your keyword tracking data reveals that the web page or post with the highest conversion rate is not ranking high on the result pages, you can focus your efforts to move its position upwards.
That way, you can drive more traffic to a web page or a post that is already converting well and generate more revenue. On the other hand, if you see that your organic search ranking for a particular keyword is decreasing, you can take the necessary action to prevent a loss of revenue.
Monitor Your Competitors
Keyword Rank Tracker enables you to monitor your website’s performance as well as your competitors’. You would try to rank your website for some of the high-volume purchase intent keywords specific to your industry. Naturally, all of your competitors would also be doing the same.
Using a keyword rank tracking tool will allow you to monitor your website’s performance against your competitors for those high-volume purchase intent keywords. If you notice that your competitor websites are performing better than yours, you must investigate the reasons behind it.
Is your competitor publishing better content than you or implementing an aggressive link-building strategy? Or are they running more successful social media ad campaigns? You can get the data you need from keyword tracking to gather insights to improve your search engine position and outrank your competitor.
Troubleshoot Drops in Your Rank and CTR
A sudden drop in your search engine rank can be perplexing and worrisome. It is necessary to troubleshoot the situation and build a strategy to fix the problems as soon as possible. But most businesses are not sure where to look.
Reviewing your keyword ranking data can help you find the reason behind your website’s sudden drop in search engines. For example, your post that generates the highest traffic might have dropped one or two positions, which could be the reason behind your traffic decline.
Finding out the exact reason for the drop in ranking will allow you to focus on rectifying and re-optimizing the affected pages or posts so that you can regain your position on search engine result pages. The data can also reveal factors that can allow you to discover factors like algorithm updates, issues with robots.txt files, or a new SERP feature.
You can also use the keyword Rank Tracker data to analyze any problems with your CTR. If your website has a below-average click-through rate, there might be a problem with the page title or the meta description. Or you may not have enough information on your webpages to appear on the featured snippets. The keyword ranking data will highlight these problems so that you can take the necessary action.
Using a keyword Rank Tracker can enable you to enjoy these benefits, as well as many others. However, you can use the keyword Rank Tracker yourself to see the advantages if you do not feel convinced by this article. There are several free tools available on the Internet that can help you improve your search engine ranking, conversion rates, click-through rates, and many other aspects of your business.