Best PPC Companies

PPC stands for pay-per-click, an advertising model used to drive traffic to websites. Essentially, it’s a way of buying visits to your site, rather than trying to “earn” those visits organically. The advertisers pay a fee each time one of their ads is clicked.

Search engine advertising is one of the most used forms of PPC. Google Ads is the most popular PPC advertising system in the world. The Ads platform let businesses create ads that appear on Google’s search engine and other Google properties.

Google Ads operates on a pay-per-click model, in which advertisers bid on keywords and pay for each click on their advertisements.

When a search is initiated, Google digs into the pool of ads and select the ads that will appear in the valuable ad space on its search results page. The “winning ads” are chosen based on a combination of factors, including the quality and relevance of their keywords and ad campaigns, as well as the keyword biding.

PPC can bring a lot of business for companies. If you aren’t doing any PPC marketing, you’re likely losing out on traffic and revenue.

• Contributes to business goals – through the use of PPC advertising, you can achieve a range of goals - from high-level brand exposure to a hot lead submission or ecommerce sale.
• It is cost effective – You can start with a small campaign and then depending on the results you can spend more money.
• It’s the fastest method to get targeted visitors - When you manage an online business you need a targeted traffic that can potentially lead to more sales and business. This type of traffic can be quickly gained through PPC campaigns
• Test if your product sells – The easiest way is to run a campaign on Google Adwords, get 1000 targeted visits and measure the results.
• Works well with other marketing channels – like content marketing for example. If you produce original and unique content to support the customer buying cycle, Google Ads is an engine that can drive visitors to your content more quickly and improve the ROI on your content investment.

PPC is a good fit for almost any type of business.You can use it to sell products, services, raise brand awareness or get new leads from Google or social media platforms.

As a startup you can use PPC to drive targeted traffic. As an established business you can use PPC to further expand your business online.

A lot goes into building a winning PPC campaign. While a number of factors determine how successful your PPC advertising campaign will be, you can achieve a lot by focusing on:

• Keyword Relevance – Crafting relevant PPC keyword lists, tight keyword groups, and proper ad text.
• Landing Page Quality – Creating optimized landing pages with persuasive, relevant content and a clear call-to-action, tailored to specific search queries.
• Quality Score – Quality Score is Google's rating of the quality and relevance of your keywords, landing pages, and PPC campaigns. Advertisers with better Quality Scores get more ad clicks at lower costs.
• Creative – Enticing ad copy is vital; and if you're advertising on the display network, you can use a tool like our free Smart Ads Creator to create designer-quality ads that will demand clicks.

Search engines reward advertisers who can create relevant, intelligently targeted pay-per-click campaigns by charging them less for ad clicks. If your ads and landing pages are useful and satisfying to users, Google charges you less per click, leading to higher profits for your business. So if you want to start using PPC, it’s important to hire a professional PPC agency.