Best PPC Management Companies for April 2024

Short answer: YES. And what’s more, you’d better hire an agency specialized in pay per click campaigns and conversion rate optimization. They both work together to get the best results.

PPC is an effective marketing channel for any kind of business. In fact, it is estimated that, on average, businesses earn $2 in revenue for every $1 they spend on Google Ads.

But if you don’t have much experience with PPC campaigns, you won’t be able to achieve those results. Even worse, you can waste money if you’re not sure what you’re doing. For these reasons, it’s a great idea to hire a PPC agency.

There are numerous benefits of finding the best PPC agency for your business. Let’s mention some of them:

• Keep up with changes - When you work with an agency that specializes in PPC, they’ll know the latest changes and best practices and will be able to apply those findings in your campaigns. Plus,
since an agency consists of an entire team, you’ll get a wide range of viewpoints and expertise. If you only have one PPC manager on your in-house team, you only get one angle.
• Better ROI – when you hire a PPC agency, you get experience right from the start. The agency will be able to get you affordable costs per click, great click-through rates, and strong ROI on your
investment.
• Expert keyword selection - One of the biggest parts of a PPC campaign is choosing the correct keywords to bid on. It’s easy to bid the wrong amounts on the wrong keywords, if you are not experienced.
• Professional ad copy writing - Another key part of PPC is the ad copy. Professional PPC company will know how to write an ad copy in a compact character limit and still persuade readers to click
through to your landing page.
• Landing page design and optimization – If you work with an experienced agency, they can help you optimize your PPC landing pages for optimal conversion. This way, you will get the most out of them.

No two pay-per-click agencies are the same. They all differ in terms of skillset, experience, service, pricing, resources available, and other significant factors that you should definitely take into account before making a final decision.

Here are a few key things we recommend you think about:

• What are your objectives? Without a clear idea of what you are looking to achieve, you’ll won’t be able to find the agency that will help you get there. So, first determine your goals.
• What are the industries they predominantly work with? If an agency has enormous experience in paid media campaigns for businesses like yours, things are more likely to go well for your business too.
• What is the size of businesses they mostly worked with? As with the previous question, it’s primarily a matter of experience and skill in creating PPC ads for businesses similar of size to yours.
• Are their clients mostly local, national or international businesses? It’s important because, if you’re a retailer that ships regionally, you won’t have the same kind of PPC campaign as one that ships all over the world.
• Do they have sufficient resources available? To ensure your expectations will be met, check how many people each agency would have working on your project and whether all their other tools and resources are up to speed.
• What is their pricing model and range? As the price rates and models will vary from company to company, assess each agency’s offer and try to figure out what seems to best suit your budget and timeframes.

Here are a few features that indicate you’ve made the right call when it comes to selecting the right PPC company for your business.

• They are data-driven - With pay-per-click ads you can clearly see the revenue you’ve generated and compare it with ad spend. Any solid digital agency will continuously track the numbers to ensure that your campaign is doing well. They should also have to make changes in case the performance is not satisfactory.
• They are meticulous and punctual - A quality PPC agency should be fully dedicated to helping you reach your goal. They will be able to extract all the insight into your campaign, filter it out and create comprehensive, relevant reports.
• Good communication - A good agency will proactively communicate about objectives, resources, performance, risks, concerns and updates with you. It’s important that they openly inform you about everything they’re doing in your accounts and be willing and able to answer any questions you might have about the entire PPC strategy.
• They have general digital marketing skills - it’s highly important for your PPC agency to have exceptional skills in other digital services - especially in search engine optimization - local and international.
• They understand your business goals - Your PPC agency should be visibly putting effort into understanding your business goals fully and working alongside you to make them happen.