Best Practices & Guidance

Taming the fascinating beast known as SEO may be on your cards for a long time. But it is easier thought than done. It is a fast-paced, rapidly evolving, and in-demand space that has a long life ahead. If you are into SEO, you already know that it is far from a fast money crunching service. Although, its popularity fetches many to this space for such a reason. However, expertise in SEO requires...

Recent numbers suggest over 55% of the US population have had a chance to listen to Podcasts. The weekly active listeners’ count is over 155 million. Around twenty-four percent of the listeners have access to multiple podcasts. 49% of the listeners belong to the age group of 25-44 years.   These numbers are hard to miss, and if you are also planning to ride on the tide, this is the perfect read...

Traffic drop is a common phenomenon that many site owners experience. We look at a few of your options to handle this problem. The most common issue that can link all the marketing campaigns is the organic traffic drops. Almost all the marketers who are in this domain have seen an organic traffic decrease on various occasions. Every web page has to experience traffic drops more often than they...

In the recent past, we have seen Google launch BERT and SMITH in their continued effort to understand and comprehend the languages better.   The creation of BERT or Bidirectional Encoder Representations from Transformers by Jacob Devlin and his colleagues from Google took place in 2018. It is a transformer-based machine learning technique to aid in natural language processing.   Google claims...